When you buy a new pair of shoes, you need to customize them for your feet, says Meghan Cleary, a shoe expert and the author of The Perfect Fit: What Your Shoe Says About You. “Bring them home, wear them for an hour, and anywhere you feel a bit of pain or rubbing, that’s where you want to address because it will become very painful after four hours of wear,” she says. “You mostly feel it on the ball of your foot, because that’s where the pressure has been distributed.” She recommends padding them up with Dr. Scholl’s Ball of Foot Cushions ($6.49 at Drugstore.com) and Rub Relief Strips ($6.99 at Drugstore.com) “Do it before the first time you wear them out!” “