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you have to kind of hand it to puffy (p.diddy) for his major break into fashion with his label sean john. watching the behind the scenes with puffy on BET last night, it’s obvious the man has all the elements it takes for a serious fashion takeover: a very clear vision of the lifestyle story he wants to put forth, strong opinions on every element of the show and line from hair to walks to detailing, a team of the best in the business, and a clear dedication to working hard. three years into it, he’s making serious inroads into establishing himself as the next ralph lauren, using the same formula: creating a serious lifestyle look and generating major revenues from the polo shirts (in this case, seanjohn t-shirts). with revenues soaring upwards of $200 million, and accolades from the likes of hilary alexander, i’d say “go, puffy, it’s your birthday!”


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